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British Watchdog Bans Anti-Fracking Ad Over ‘Misleading’ Claim

© Flickr / Bill BakerPoster by anti-fracking protesters
Poster by anti-fracking protesters - Sputnik International
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Britain’s advertising watchdog banned Greenpeace's anti-fracking ad Wednesday, claimimg it was controversial.

MOSCOW (Sputnik) – Britain’s advertising watchdog banned on Wednesday an anti-fracking ad designed by Greenpeace, claiming that it contains a misleading statement concerning expert opinion on the issue.

Fracking drill rig - Sputnik International
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According to the Guardian, the ban came after Labour peer David Lipsey complained to the Advertising Standards Authority (ASA) about the slogan of the ad, which said “experts agree – [fracking] won’t cut our energy bills.” Lipsey asked the watchdog to check if there really was a consensus of the 22 listed experts on the issue.

After requesting all 22 quotes from Greenpeace, the watchdog concluded that they had a divided opinion.

“While we acknowledged that Greenpeace had provided quotes from 22 people, groups or organisations, demonstrating support for the view that fracking would not reduce energy prices, we understood that there was a significant division of informed opinion on the issue. This was demonstrated, for example, by the quotes provided by Greenpeace from the Prime Minister,” ASA said in a press release.

The watchdog ruled that the ad must not appear in its current form.

Greenpeace has long waged a fight against fracking, claiming that the method has not been fully examined and may pose a serious threat to environment and health.

Hydraulic fracturing, commonly known as fracking, is a technique of extracting shale gas and oil by injecting pressurized toxic liquid into the ground. Some environmentalists believe it is dangerous for the environment.

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